Phillip Kirschberg has been advocating for the rights of consumers to access reduced-risk nicotine products since 2012.
His areas of focus include educating middle-aged adults and seniors who smoke about the health benefits of transitioning from cigarettes to a variety of equally satisfying, less harmful forms of nicotine, while also addressing the persistent misconceptions surrounding novel nicotine products through enhanced cooperation between leaders in industry, academia, and US public health/regulatory agencies.